"Pennies on the dollar" is an artificial concept, antithetical to the economic principle Col Durnford is presenting.
If I pay $0.60 USD for foam board, $0.25 USD for paint, $0.25 USD for glue and assemble a piece of terrain from it, there is nothing inherent in any of that that means people "should" pay me more than $1.00 USD for it. Even if my terrain piece is a photo-realistic copy of an actual building that was a key piece of terrain in the Stalngrad battle.
Living with money (basically a fancy IOU) as the primary mechanism of trade for generations has given us many myths about the value of assets, and the money itself. These myths embed hardest in the section of the economy engaged in goods transfer, then second hardest in consumption. Believing in inherent economic value of assets is at the core of every burst economic bubble.
If you are a producer, you are acutely aware of the lack of inherent value, or you are rapidly not selling. You are more acutely aware if you produce a perishable product (food, information, etc.).
The inconsistency of of the PotD argument is that it creates an inconsistency. If you need willing buyers and willing sellers, the buyer says 'I need sellers who don't think dollars for pennies worth of stuff make me "willing."'.
That creates an impasse. You get past that by both sides realizing that there is no inherent value in the thing, and both of their price points are only individual opinions.