"The Decade Disney Won" Topic

"The control Disney has on pop culture right now is so enormous it's kind of terrifying. Marvel's superhero movies and Star Wars are two of—if not the—biggest franchises in the world. Add those to Pixar's beloved library of films and its own perennially popular movies, and Disney is effectively in charge of an enormous percentage of what people watch. What it doesn't own outright, its dominance influences.

Obviously, it's not like Disney was hurting for entertainment power prior to 2010, but acquiring Marvel was its first step in its progression from major force to unbeatable juggernaut. On December 31, 2009, the Walt Disney Company finalized a deal to buy Marvel Entertainment for $4.3 USD billion. I doubt the transaction was done at a New Year's Eve party—although I suspect champagne was opened anyway—but in terms of welcoming in the upcoming decade, Disney couldn't have done better. No one knew it then, but it was the company's first move into a new era of entertainment—with the TV and film industry evolving at a rapid pace—an era Disney has completely conquered…"
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Amicalement
Armand

If you tally up the numbers, Disney sits on a bundle of properties that are worth upwards of half a trillion dollars so far.

Glup!….

Amicalement
Armand