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"You can't tell whether an online restaurant review..." Topic


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279 hits since 19 Dec 2018
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Tango01 Supporting Member of TMP19 Dec 2018 2:07 p.m. PST

…. is fake -- but this AI can.

"Yet not all reviews are legitimate. Fake reviews written by real people are already common on review sites, but the amount of fakes generated by machines is likely to increase substantially.

According to doctoral student Mika Juuti at Aalto University, fake reviews based on algorithms are nowadays easy, accurate and fast to generate. Most of the time, people are unable to tell the difference between genuine and machine-generated fake reviews.

'Misbehaving companies can either try to boost their sales by creating a positive brand image artificially or by generating fake negative reviews about a competitor. The motivation is, of course, money: online reviews are a big business for travel destinations, hotels, service providers and consumer products,' says Mika Juuti…"
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Personal logo Andrew Walters Supporting Member of TMP20 Dec 2018 7:55 a.m. PST

So, it's a machine that can adjudicate the Turing Test better than people?

It's a machine to tell us if other machines are lying to us? We didn't have such good luck with the machines that were supposed to tell us if people are lying.

Obvious next step, build it into the browser so it filters out all artificial content.

Now, can we trust *that* machine?

Mithmee20 Dec 2018 8:16 a.m. PST

No

Personal logo etotheipi Sponsoring Member of TMP20 Dec 2018 9:00 a.m. PST

So, it's a machine that can adjudicate the Turing Test better than people?

No, not better. Just faster.

Mithmee20 Dec 2018 6:19 p.m. PST

Does it really matter? Because I rarely ever go and read reviews.

You choose to go to a restaurant because you want to and you know if the service or food is good.

Bowman21 Dec 2018 4:43 a.m. PST

You choose to go to a restaurant because you want to and you know if the service or food is good.

sure, but what if you want to go to try out a new restaurant? You don't listen at all to the opinions of others?

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