Help support TMP

"Burger King thought it had a great idea. Instead, it ended " Topic

1 Post

All members in good standing are free to post here. Opinions expressed here are solely those of the posters, and have not been cleared with nor are they endorsed by The Miniatures Page.

For more information, see the TMP FAQ.

Back to the Food Plus Board

188 hits since 4 May 2017
©1994-2018 Bill Armintrout
Comments or corrections?

Tango01 Supporting Member of TMP04 May 2017 4:18 p.m. PST

…up with a Whopper of a problem.

"Burger King successfully ran an alternate version of its advertisement designed to trigger Google Home devices late Wednesday, the company said in an emailed statement Thursday. "Last night, Burger King launched very similar commercials that 100% triggered the smart speaker technology. The commercials aired during Jimmy Kimmel and Jimmy Fallon," said spokeswoman Dara Schopp. The company altered the ad's audio in such a way that it was able to get around whatever block the Google Home had against the original commercial. Schopp also said that Burger King saw a 300 percent increase in "social conversation" on Twitter as compared to the day before indicating that, good or bad, the commercial got people talking about the company…"
Main page


Sorry - only verified members can post on the forums.