"Burger King thought it had a great idea. Instead, it ended " Topic
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|Tango01||04 May 2017 4:18 p.m. PST|
…up with a Whopper of a problem.
"Burger King successfully ran an alternate version of its advertisement designed to trigger Google Home devices late Wednesday, the company said in an emailed statement Thursday. "Last night, Burger King launched very similar commercials that 100% triggered the smart speaker technology. The commercials aired during Jimmy Kimmel and Jimmy Fallon," said spokeswoman Dara Schopp. The company altered the ad's audio in such a way that it was able to get around whatever block the Google Home had against the original commercial. Schopp also said that Burger King saw a 300 percent increase in "social conversation" on Twitter as compared to the day before — indicating that, good or bad, the commercial got people talking about the company…"