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"Pre... ?" Topic

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847 hits since 20 Jul 2012
©1994-2019 Bill Armintrout
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Last Hussar21 Jul 2012 7:06 p.m. PST

For some years I've had a nagging sense of wrongness about a sign on a office supplies seller. Finally put my finger on it today.

"Pre-used furniture"

PRE used?

Surely that is is 'used' then? Pre used would be new.

My wife compounded this by refering to her paymet card she had been sent for her travel costs as 'pre-loaded' with cash.

No that would be loaded (note I am not getting upset with the evolution of the word loaded, that is just using physical imagery for an electronic idea – makes sense in context).

My correction of her was met with a sour face, despite her laughing agreement earlier.

I have a new mission in life – ridicule the misuse of 'Pre'

TheStarRanger21 Jul 2012 7:18 p.m. PST

Could it be shorthand for "Previously"?

Last Hussar21 Jul 2012 7:20 p.m. PST

Oh shut up when I'm being curmudgeonly!

Personal logo Parzival Supporting Member of TMP21 Jul 2012 7:56 p.m. PST

I'm with you. It's just (bad) ad-speak to try to sound like the item in question is better than another item with similar history. We went from "used cars" to "pre-owned cars" to "certified pre-owned cars" (which means what, exactly? That you have documentation that someone else owned it? Pffft.)
I despise such abuse of language.

It's used, dadgumit. Just call it what it is.

Jakse375 Inactive Member21 Jul 2012 8:06 p.m. PST

isn't hat kind of like New and Improved

GarrisonMiniatures Inactive Member22 Jul 2012 1:02 a.m. PST

I've always liked the idea of 'genuine plastic' in ads.

gweirda Inactive Member22 Jul 2012 4:43 a.m. PST

…or 'baked fresh'

Being able to 'bake stale' would be a more notable accomplishment, imo.

Mako11 Inactive Member23 Jul 2012 7:38 a.m. PST

"Pre-used" sounds like "new" to me, but I suspect it really isn't, since otherwise they would have just called it that.

Where are the False Advertising Police when you need them?

Last Hussar26 Jul 2012 11:01 a.m. PST

Baked fresh makes sense – as in baked not long ago, or even to order, as opposed to baked and left hanging around.

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