 John the OFM  | 27 Jan 2012 11:52 a.m. PST |
You know how it goes. You go to a website tracking sone news links, and you immediately get an advertisement, with a nice "skip this ad" option.
Do you ALWAYS skip it? I do. |
 x42brown | 27 Jan 2012 12:03 p.m. PST |
Usually but once and only once the add was actually for something I was after so I watched it. x42 |
| mad monkey 1 | 27 Jan 2012 12:04 p.m. PST |
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| Plynkes | 27 Jan 2012 12:39 p.m. PST |
Skip it, and if there is no option to skip (or a timed skip option that is too long for my impatient self) make a mental note never to buy that product. |
| Ed Mohrmann | 27 Jan 2012 1:16 p.m. PST |
80% skip, o'wise like x42brown… |
| kyotebluer than blue | 27 Jan 2012 1:18 p.m. PST |
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 kallman | 27 Jan 2012 2:18 p.m. PST |
skip as fast as I can click the button… |
 Parzival | 27 Jan 2012 3:32 p.m. PST |
Skip. And I concur with Polynikes— "interruption" ads irritate me and make me less favorable towards a product, not more. I'm surprised that ad agencies and marketers do not realize that this is more likely to be the case than not. An ad in a sidebar or banner, I can peruse or ignore as the product interests me or not. But an ad that interrupts me in my attempt to do something or access information only provokes frustration and irritation, reactions which no business should want associated with their product. |
 Ambush Alley Jim | 27 Jan 2012 8:40 p.m. PST |
And TMP is a representative sample of the general population. Right :) For what it's worth, most people just watch the ad according to eye tracking studies and monitoring data. Otherwise the advertisers would long ago have abandoned the ads. |
| tabasco2152 | 28 Jan 2012 4:00 a.m. PST |
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| galvinm | 28 Jan 2012 9:04 a.m. PST |
Always. Why do they make me do that? If I wanted to look at what they're selling, I would google it. Pain in the butt! |
| Parzival | 28 Jan 2012 12:12 p.m. PST |
Who said TMP was a representative sample of the population? I didn't. But I know if I'm irritated by something, others probably are as well. And any segment of a population is still a sample of a population. But even so, I suspect most people watch the stupid ad either because:
a.) They've gone to get a drink while the thing loads and aren't actually watching anything at all.
b.) They don't notice the "skip this ad" link.
c.) They're suspicious of clicking on anything regardless of what it claims to do (not an unwarranted suspicion, if you've ever tried to "unsubscribe" from spam).
d.) They're barely able to use a computer in the first place. I still maintain that an annoyance remains an annoyance, tracking data or no. And I used to make my living in advertising, so I'm not without some experience in the field. |
| pmwalt | 28 Jan 2012 3:55 p.m. PST |
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pphalen  | 29 Jan 2012 8:46 a.m. PST |
Somtimes I get distracted and it runs its course.
If it is during
"work" tims, I am usually doing 2-3 thhings at a time on 2 computers, so there are lapses… |
| Ambush Alley Jim | 31 Jan 2012 3:35 p.m. PST |
@Parzival: I still do make my living as an advertiser. One person's annoyance is another person's interest. Vive le difference. |
