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"Microbrew vs. Craft Beers?" Topic

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1,616 hits since 29 Mar 2011
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richarDISNEY Inactive Member29 Mar 2011 1:13 p.m. PST

Maybe I am just old, but since when is Microbrews now called 'craft' beers?


And they are asking these trendy twenty-something DBs? Heck, none of them have been tossing them back for long, the oldest one was only 28….

Which term do you prefer? Microbrew or Craft beers?

Sorry… I take my beer seriously.


pphalen Inactive Member29 Mar 2011 1:44 p.m. PST

I had always distinguished the two as how they were ditributed, but no clear rule as to which constituted which and whether mass-produced beers like Sierra Nevada were still considered micr-brews…

TheStarRanger29 Mar 2011 2:20 p.m. PST

The term microbrews has been on the way out for a few years.
First, it really does not describe the difference between the beer the smaller brewers make compared to the industrial lager that the big brewers produce. Craft beer is a term that many feel gives people a better idea of what their product is and why it is different.

Second, many of the 'microbreweries' have gotten large enough to considers a small or even a regional brewery. 10,000 barrels per year produciton used to look big but many craft brewers are over 100,000 barrels and some over a million. Still small compared to Bud/Miller/Coors but not quite 'micro' any more.

Thus I use 'craft' most of the time but it goes over some peoples heads so I fall back to micro if needed.

Personal logo John the OFM Supporting Member of TMP29 Mar 2011 2:58 p.m. PST

Too bad the old timers making Kaiers and Gibbons et al didn't know that they were making Craft Beers.
Every town in the area had their own brewery. Here they thought they were merely slaking the thirst of coal miners! If only they had survived, they would have been selling their craft beers for $6 USD a bottle over the state line.
Now, the same beer has to have a trendy name for the brewery, a cute/complicated name for the brand ("Endless Mountain Blueberry Smoked Chocolate Lager IPA") and a colorful label.

What's the best beer? Free and cold, right after you finish mowing the lawn on a hot day. Beer snobs won't agree with me, but the heck with them.

richarDISNEY Inactive Member29 Mar 2011 2:59 p.m. PST

Sierra Nevada hit the Macrobrew scale, BTW…

Word up, John. I agree with you.

pmwalt Supporting Member of TMP29 Mar 2011 5:17 p.m. PST

Honestly, I just stick with the term "beer." I really don't care how the brew master or critic describe the brewery itself, but I do care about how the beer tastes.

CPT Jake Inactive Member29 Mar 2011 6:09 p.m. PST

I really need to set up my brewing kit and make a batch… It has been years since I have done so.

Mapleleaf Inactive Member29 Mar 2011 10:20 p.m. PST

It's all marketing ploys Mass market beers rely on mass advertising . Lesser available beer or smaller labels need a presentation factor so a "craft beer" label makes it seem different and "trendoids" will have a go.

pphalen Inactive Member30 Mar 2011 4:15 a.m. PST

Good point, Mapleleaf.
If you label it craft beer, then you can charge $10 USD for a four pack…

Klebert L Hall Inactive Member30 Mar 2011 5:44 a.m. PST

It's trendy buzzword vs. trendy buzzword.

There's no content, so picking the "moral high ground" becomes difficult.

gweirda Inactive Member30 Mar 2011 5:48 p.m. PST

For me, it's quality.

The $$ I spent on a bourbon-barrel-aged stout was well worth it, because the taste/experience paid out.

You gets what you pays for.

stenicplus Inactive Member04 Apr 2011 8:06 a.m. PST

What's the best beer?

The one I'm drinking at the time.

Last Hussar04 Apr 2011 9:23 a.m. PST

In the UK its 'Real', to distinguish it from the urine that you is cold.

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