Ok – because I'm interested in RPGs, I bought the core rules, a scenario, and a character just to see what this actually is. Essentially it's a simple RPG (with standard-style attributes) that uses cards both instead of dice and to abstractly represent different locations. You compare a drawn card to an attribute when you want to move between locations (or defeat a barrier between two locations), search, attack, etc. That's all the core rules provide.
What gives it "color" are the individual scenarios and characters that you can buy (all centered around a post-apocalyptic world). The idea is that it's portable and quick to play.
The real guts lie in the character booklets – these have nice presentation and all the rules for that character's skills and abilities.
I think that's a great idea in general. However, there are a few things I don't like.
You get pocketmod formatted and standard formatted versions of the rules. However, both have grey backgrounds that are just going to use more ink and don't add anything to the presentation. I have no need for a pocket mod version – but the regular version would work on a smartphone.
I don't want to have to bring along a deck of cards – and as the image of a game in progress shows, standard cards certainly take away from the aesthetics.
Also I would market it differently. Instead of selling everything separately, sell packs consisting of the core rules, a scenario and two matched characters for $3. USD Sell a deluxe version of the scenario with printable tiles and characters for another $2. USD