Form reading online, ratings are sometimes suggested to not reflect modern viewing.
Perhaps the fact the classic series slaughters the modern tat in the ratings is the reason for this thinking?
Either way, what other measures can we use?
For example around David Tennant and a little either side, there seemed a slew of merchandise.
I don't see much these days.
Are there any partworks? As there were figures, cards, at least around be DT.
Action figures, like wise.
There were not-Lego, t-shirts, books, posters, kitchen paraphernalia, so on, around DTs run.
I'm certainly not suggesting DTs run is good Dr Who, but it was perhaps the biggest time for merchandise, that seems to have vanished.
Are there constant articles in magazines? And other non fan content? On the tv perhaps.
Are fan Clubs popping up and being supported?
Do kids dress up like the characters for Halloween and parties?
Were the last three endlessly interviewed?
Does everyone's favourite noodle slurper have big TV roles set up for her?
Anyone have any non ratings equivalents to the classics, or even earlier modern tat, that show a difference to that and or the more recent ultra modern tat?
I'm confident the show is failing in more ways than just ratings.