"easy money grabs"
Not so.
On the face of it, sure.
However, they could have done that day 1 and stop so many people jumping ship, but didn't.
If it's just a money grab, then GW are in trouble.
It's LOTR, in part, I'm confident.
"they are models company"
Yet they went to all the fuss of changing the rules and losing customers in the process, while still using many of the same figures.
That suggests otherwise.
"At what point does the pricing directly lower the numbers?"
While people happily pay 000s for a new computer to play games, the sky's the limit.
But remember, both companies have cheap starters too.
"They did big updates a few years ago"
Thats a long time. Yet they do TOW instead of an update…
"TOW and LOTR are radically different games in terms of mechanics. If GW wanted to replace LOTR with TOW virtually none of the LOTR players will switch over. Massed generic fantasy isn't what they're looking for."
Sounds familiar, doesn't it…
Exactly the same as the change from FB to AOS.
Only the this time people asked for it (TOW, that is).
"Mantic proving there was significant demand for massed generic fantasy. Kings of War is their cash cow. GW screwed up and ceded a market to Mantic who took full advantage."
That's all day 1 stuff.
It's taken them this long to figure that out!!??
No, other things are at play here.
"I think TOW is GW's quick way of trying to get back into that market."
Quick!!?? Are you crazy!!?? It's been almost 20 years!
"AoS didn't kill LOTR because again different fan bases looking for different things."
A freaking new trilogy in production and to be released in 2 years, had nothing to do with it!!??
Also, AOS had no fan base.
"they're"
Their. And don't start that nonsense.
"at least as of the last time it was renewed."
Finally, a correct answer.
There is nothing new, unless it's made up, which is still absent.
It's only some die hards and a few new players.
Not enough for the licence, hence the board games attempt to scratch some cash. And clear cast undead. Cheap tricks of a failing line.
I do like it, but it's had it's run.