Warlord list the new doctor who freebie as 'soldier of fortune'.
Now, either they plan on doing Mr T next, or they are trying to appeal to non who fans.
Interestingly, GW are set up in a way, taking a nod from Who.
When they (I believe vergin books?) took over who novels from Target books, they began creating new who stories, with their own new companions and villains.
When they lost the licence to Who they simply continued the books without the who characters, name or images. It worked well for a few years!
GW are very well set in a similar way. Especially as there is already talk of them losing the LOTR licence. They can just keep producing figures based on their own designs for the extended Middle Earth range.
Eg the Camel riders are their own designs. Just tweek the name, maybe mak new plastic ones a bit different still and GW LOTR fans will buy them. Add a new rules set, probably based in their lotr rules.
This sort of thing already happens in miniatures. Mantic have done it, the ruins from their Mars attacks game went out seperatly and after the game vanished, if I remember correctly.
I seem to remember a few companies just changing the name of licenced figures once the licence lapsed. Probably thinking more action figures, happens a lot there.
The Robin hood prince of thieves range were all DC and return of the Jedi figures, for example.
PS Why no LOTR board??