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"Craft paints. All from one manufacturer?" Topic

17 Posts

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Blackhorse MP17 Sep 2021 2:25 p.m. PST

Was just wondering if there was any validity to the story, advanced by some, that many paint brands are made by the same manufacturer and just given different names and brand labels and then shipped to the various companies for resale? For example one company's Bright Blue, another company's Royal Blue and a third company's Blueberry Blue are all the same color, just labeled differently?

I've definitely heard that regarding rattle can spray paints and was just wondering about the various craft paint brands you can find at Hobby Lobby, Michael's or even JoAnn Fabrics.


ecaminis Supporting Member of TMP17 Sep 2021 2:46 p.m. PST

there are definately differences in some of the brands. some cover better than others

Personal logo Cardinal Ximenez Supporting Member of TMP17 Sep 2021 3:37 p.m. PST

Wide array of quality. Fortunately inexpensive enough for trial and error.

Personal logo PaulCollins Supporting Member of TMP17 Sep 2021 4:07 p.m. PST

I predominantly use craft paints and there is definitely differences, not only between brands but between colors within brands. Like Cardinal Ximenez says though, they're inexpensive enough that I can keep trying until I find what I'm looking for.

Dashetal17 Sep 2021 5:16 p.m. PST

I think they are manufactured at one plant. My guess is they started out as separate brands and then were gobbled up. Maybe some of the formulas were changed but some perform different then others of similar colors. So like Paul Collins suggests experiment.

rustymusket Supporting Member of TMP17 Sep 2021 5:16 p.m. PST

I notice differences but I never make notes so therefore don't remember which I feel are better.

khanscom17 Sep 2021 5:23 p.m. PST

I have noted that some colors appear to be exact matches regardless of brands. I've used Martha Stewart, Delta, Apple Barrel, and others with success.

lobobebo17 Sep 2021 6:11 p.m. PST

I need to know which brands yellow and white covers the best?

Personal logo PaulCollins Supporting Member of TMP17 Sep 2021 7:51 p.m. PST

For me, yellows are a real hit and miss even within a particular brand. I always have to unscrew the lid and check the actual thickness of the paint. Some, like Apple Barrel, are usually just too thin. White, on the other hand, is rarely a problem. Ceramcoat is a good go to, but Hobby Lobby has one brand with about five or six shades of white that allows the choice of highlighting paints right off of the shelf.

pikeman66618 Sep 2021 6:33 a.m. PST

I agree that there are common sources for multiple brands. I find a clear difference between the cheap stuff, which is useless, and the higher quality ones. It's worth the extra money to buy the good stuff. The better paints that were mentioned perform quite well.

Big Red Supporting Member of TMP18 Sep 2021 7:05 a.m. PST

Ceramcoat and Americana.

Marc33594 Supporting Member of TMP18 Sep 2021 7:12 a.m. PST

There is some commonality. For example Plaid Enterprises out of Norcross GA lists Apple Barrel, Folkart and and Delta Ceramcoat as part of their portfolio. However the bottles of Delta I have does indicate they are produced by Delta Technical Coatings out of Whittier CA. Clicking on, or entering does take you to the Plaid website. Another company, Decoart out of Stanford KY makes the Americana line in addition to such brands as Decoart and Crafters Acrylic.

emckinney18 Sep 2021 9:51 a.m. PST

Decoart does male those three lines, but there are clear differences line to line.

Blackhorse MP18 Sep 2021 10:32 a.m. PST

I use Americana, Folkart and Ceramcoat and like the results. They go for around $1.59 USD or so IIRC and imagine they would of necessity be better than some of the "lesser" brands that can go for as little as .79 cents, which of course suggests different manufacturers.

The thing is I don't have any two of the relatively same colors from any of those brands to be able to make a comparison as to whether they appear to be the same color. For instance if I had a Navy Blue in Folkart there is no reason to buy a similar blue from either of the other companies.

Well, it appears from the responses that this, what, rumor, conspiracy, urban legend, isn't true, but that there is a kernel of truth there, which is how most of these things get started. Thanks for the input guys.

Blasted Brains20 Sep 2021 2:33 a.m. PST

Even if a brand is made by the same company that makes another brand, the manufacturer still has to make the product to the brand's specifications so being made in the same factory does not, necessarily, mean the same formula. Some companies blacks are a lot thinner than others, for instance – though don't know if from same manufacturer or not. (Thinner blacks are an easier start point for thin washes – so still of use.)

Similar to canned fruit – same canning plant might can for a dozen or more different brands with only the label changing. But the premium brands will use a better cut and quality of fruit. And the cheapest brands will use little better than reject fruit. Even so, sometimes there is minimal difference between a name brand and a 'house' generic brand – if any – beyond the label.

I wonder if the minor differences in bottles of craft paint is a tell-tale of which plant it comes out of?

JJartist28 Sep 2021 12:06 p.m. PST

Ceramcoat and Americana. I too find these two superior brands.
Yellow hardly ever covers in one coat. I'm always expecting to layer up yellows. Sometimes an ochre base over white prime makes the semi trans yellow work like modern contrast paints.

Some of the Folk Art metallics are as good as Gleams by Ceramcoat. As for them all coming from the same plant I don't know, or care. I still use craft paint for most of my painting even though I have plenty of Vallejo, and GW, and Warpaint "fancy" paints. The newer contrast and washes and tone paints are so good they have put me off mixing my own by various methods.

TSD10130 Sep 2021 5:29 a.m. PST

Having used Craft Smart from Michael's I would never ever use them to paint minis. They're thick but don't coat well and rub off easy. I use them for base coating terrain only.

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