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"Military Sci-Fi Toys: Mattel's Captain Power and the" Topic


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Tango01 Supporting Member of TMP01 Jun 2020 7:48 p.m. PST

… Soldiers of the Future.

"During the 1980's there was much change in filed of technology, television, the toy market. What had not changed was the excitement of science fiction, the after-effect of Star Wars, and the urge to make money. All of these elements came into play for many products that are iconic to the 1980's, especially to those of us that are were kids at the time. Several companies attempted to attack the wallets of the parents of 1980's kids with assaults on multiple fronts: toys, tie-in cartoons, and cool futuristic technology. FWS has profiled the two laser tag systems, Lazer Tag and Photon that attempted to use all of the tools of 1980's marketing to promote a high-technology toyline, but there were more…In this installment of Military Sci-Fi Toys, we will be examining the high-tech toyline of Captain Power and the Soldiers of the Future.

Some toylines, like Kenner's Star Wars or Matchbox ROBOTECH, they are a tie-in to a film, TV show, cartoon that existed only to enhance and expand the market possibilities of the primary work that came before the toys. At times, it was hard to see if the toys helped get kids into the show, or it was the show that got kids into the toyline. That was the hope for all companies when they created original works or toylines during the 1980's: to develop another Star Wars or Masters of the Universe. That was the hope for Canadian Landmark Entertainment Group when Gary Goddard, Anthony Christopher, and Marc Scott Zicree gave birth to Captain Power and his merry band of shiny metal heroes in the 22nd century post-Metal Wars darkness around 1985…"
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Armand

Gear Pilot02 Jun 2020 7:15 a.m. PST

Watched Captain Power on Saturday mornings when I was in Grad School. Written by the creator of Babylon 5. Pretty decent sci fi show.

Tango01 Supporting Member of TMP02 Jun 2020 12:06 p.m. PST

(smile)


Amicalement
Armand

AICUSV03 Jun 2020 8:35 a.m. PST

My son loved the show, I bought him the planes. We had many a dog fight with them. I still have the planes and the video tapes that came with them.

Tango01 Supporting Member of TMP03 Jun 2020 11:53 a.m. PST

Good memories!.


Amicalement
Armand

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