"Old Coke bottle sells for $110,700" Topic
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| Tango01 | 30 Oct 2019 12:50 p.m. PST |
"To be fair, it's a really, really old Coke bottle, a modified prototype of the curvaceous form that has become a pop culture icon. There are only three prototypes of the contour bottle known to survive, and this is the only one that is completely intact with nary a scratch, chip or any signs of wear whatsoever to mar its handsome green surface. In fact the hammer price is something of a bargain, all things considered. It was born in 1915 when the Coca-Cola Bottling Company in Atlanta sought to differentiate itself from its competitors by replacing the plain, straight-sided bottles everyone used with "new bottle, a distinctive package" that would make Coke instantly recognizable. Once divorced from the drug store soda fountain counter, the beverage's success in bottled form had spawned many imitators. Coca-Cola first tried to beat off the copycats with a distinctive diamond-shaped label in 1906, but because many stores kept their soda bottles in big buckets of ice, the paper labels often slipped off…."
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