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"British Army Wants 'Snowflakes, Selfie Addicts, Gamers..." Topic

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Tango0104 Jan 2019 12:33 p.m. PST

…. And Me Me Me Millennials' To Join-Up.

"What would an old-style sergeant major say? After telling soldiers it was all right to cry, the Army is now seeking recruits from the snowflake generation.

Its new poster campaign appeals to computer game geeks and selfie addicts.

The adverts, unveiled today, are inspired by the famous First World War poster featuring a pointing Lord Kitchener and the slogan ‘Your country needs you'…."
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Personal logo x42brown Supporting Member of TMP04 Jan 2019 12:54 p.m. PST
Cyrus the Great04 Jan 2019 10:19 p.m. PST

The Daily Fail!

Thresher01 Supporting Member of TMP04 Jan 2019 11:27 p.m. PST

I don't think the army has any "safe spaces" or "crying rooms", but perhaps that is changing too, along with the fitness standards for the troops.

Personal logo StoneMtnMinis Supporting Member of TMP05 Jan 2019 6:34 a.m. PST

The comments are more interesting than the article.

ROUWetPatchBehindTheSofa05 Jan 2019 11:18 a.m. PST

Oh dear, who ever green flagged that campaign needs their head examining, are they actively trying to offend an entire generation? Though I'm not entirely discounting that it may be supposed to be tongue in cheek! Otherwise it's just typical Daily Fail click bait – with great unintentionally hilarious comments.

Tango0105 Jan 2019 11:54 a.m. PST



ROUWetPatchBehindTheSofa06 Jan 2019 4:21 a.m. PST

And one of the featured soldiers apparently wants to resign at the soonest opportunity…

Old Wolfman07 Jan 2019 8:25 a.m. PST

He joined,likely, for the water-skiing and the free travel ;^)

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