"The Lego Forma" Topic
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| Tango01 | 26 Dec 2018 11:35 a.m. PST |
"As you may remember from our previous discussions (see links at the end of this post), LEGO is currently running its first Indiegogo campaign to test out a new product concept called LEGO FORMA. The campaign is not just about trying a new product idea, but also about testing new marketing and engagement techniques. The LEGO FORMA team has been very active on the campaign page, answering questions, responding to feedback, and updating backers about the progress of the project from concept to production to distribution. There have been a number of updates since the last time we talked about LEGO FORMA, so it's time for another roundup of LEGO FORMA news….."
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