"Activision Says Call of Duty Mega Bloks Toys Are Not " Topic

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Tango01

11 Oct 2018 4:22 p.m. PST

….Aimed At Kids.

"Call of Duty is one of the biggest gaming franchises in the world, and Activision licenses the brand out to other companies to make merchandise. A lot of the stuff you'll see the Call of Duty name plastered across seems to be designed for children, which is raising some questions: Why is Activision selling stuff based on its Mature-rated military series to kids?

The Call of Duty games are always rated "M for Mature" by the Entertainment Software Ratings Board, meaning "for ages 17 and up." There are plenty of Call of Duty items for sale that are targeted at children, though, including posters and sweatshirts. GamesIndustry.biz did some digging into the world of Call of Duty merchandise, and reached out to Activision VP of international consumer products Philippe Bost to ask what the deal was with all those children's hoodies. "We never make any product close to 18 years old," he told the website. "It's always adult, adult, clearly adult. That's why we don't do ‘back to school' stuff. The product should always be adult, so there's no confusion. Call of Duty is 18-plus."…."
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