@ced1106 … I understand where you are coming from, but decisions had to be made, and I think Mantic did a pretty good job, given their plans.
The game is based off the comic, not the tv show, so that might throw some folks off. Second, they wanted a series of game expansions, with each expansion adding some new rules and playable characters, and scenarios.
From a marketing side, this makes sense. A one-time game box is a single splash. A core game and expansions every quarter is a constant buzz, and generates more sales.
Keep in mind this is a competitive game (that can also be played solo). It would have made no sense to put all of the "main/well-known" characters in the first box. It would have looked "wrong" having a team where Andrea and Carl go up against Rick and Dale (for example).
So they opted for a core game, and two types of expansions, Settings (like the Farm and the Prison) add new rules, playable characters, walkers, and cards. And characters (some are retail exclusive, and some are not), which include two playable characters, a walker, and more cards.
True, that means the average price for each minis in the character expansions is $5 USD or so, but you are also getting player character cards, and equipment cards, so each pack is not just minis.
Prelude to Woodbury gives you 6 walkers and the Governor (before he was the governor). Also solo rules and scenarios, and various cards. At 7 minis for $32 USD that comes to slightly under $5 USD per mini. But if you are going to ignore the walkers because you think they should be nearly free, then that is $32 USD for one playable character.
I like having as many unique poses for walkers as I can get, and the 6 that came in Prelude were unique … not offered up as part of any other expansion, so I was happy to pay my $32 USD to get the 7 minis, the new rules, and the cards.
But we all have different pain points when it comes to what games cost. So I understand if you think Mantic made some major mistakes with this product line.