Russ, I also was not aware of the TV themed western sets until I began collecting Fort Apaches and Civil War sets.
I grew up in NYC, so the Sears catalog never came into play.
I discovered that there were dozens and dozens of playsets that I never knew existed, as I got deeper and deeper into collecting plastic soldiers. Once I found out that there were Western Towns, Alamo's, Wagon Trains and Roy Rogers ranches there was no stopping me.
I enjoy the 28 mm stuff and even own Kings Mountain Miniatures. But there is something magical about my Marx Giant Blue and Gray set that places it above all others.
It's Christmas 1961 and I'm 10 years old. I'm out shopping with my Mom, who is buying my 3 sisters Christmas gifts and brought me along to carry the packages. When we hit the toy department at Grants, I'm thunderstruck by the pile of Giant Blue and Gray sets.
I walked over to the demonstrator board and just stared. I couldn't take my eyes off of it. Just hypnotized!
We were a lower middle class family and my parents budgeted 25 dollars each for Christmas presents for us 4 kids. I already knew that there was no Santa and had spent my allowance on some hockey skates and equipment.
When Mom finished shopping for the girls, she came over to see what I was doing. She must have read my mind because she just let me soak it all in without interruption. Finally she said "let's go" and we left. On the ride home, she asked what I was so enthralled by.
Even at 10 years old, I knew that we didn't have the money for extra presents. I just said that I wished that I was rich so that I could buy more toys.
So, on that Christmas morning I awoke and came downstairs expecting to be greeted by some Northland hockey sticks and a pair of CCM skates.
Instead, there it was!! Right in the middle of the gifts was
that beautiful, four color Giant Blue and Gray box, just
siting under the tree. I was overwhelmed with joy.
Till this day, I have never gotten a better Christmas present. My father had taken a piece of plywood and painted some roads, a river and some dirt fields on it for me to set it up on. A dream come true!!
I played with that set every day and took exceptionally good care of it, unlike most of my other toys. Later on, when I grew into a teenager, the set was passed down to a younger cousin. Toys in our family were never thrown away. The were passed on to the younger kids.
Years later, when I got into collecting plastic figures, I called my Aunt and sure enough the set was sitting in her basement in 3 shopping bags. She also had saved several other playsets which she gave to me.
I still have that set and it means the world to me. I have that memory of my mother instinctively knowing how much I wanted that toy. I know how much she sacrificed to buy it for me.
She's long gone now, but every time I take the set off the shelf and set it up, I think of her and the best Christmas present that I ever got.