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"Circulation of Wargames Magazines" Topic

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Mick in Switzerland20 Apr 2017 6:23 a.m. PST

Does anybody know the monthly circulation of wargames magazines.

I would guess that it is fairly small about 3,000 per month.

(My only evidence for this is a list of 500 most popular magazines in UK in 2015 finishes at 4,000 per month and there are no wargames magazines on the list.)

Are there any real figures published anywhere wich show which magazines are most popular?

martin goddard Sponsoring Member of TMP20 Apr 2017 10:17 a.m. PST

i would not think any of the magazines would reveal that information as it might damage their business. This would be due to how few are actually sold?

Personal logo Dye4minis Supporting Member of TMP20 Apr 2017 12:59 p.m. PST

In the USA, publishers are made to disclose their circulation (including samples, spoiled, returns, etc.), annually. Most have to publish those numbers in one of the issues after that company's fiscal year. I am not sure if that reqirement applies if under a set number, though. Someone should be along shortly to elaborate….

The Man With Two Bryans21 Apr 2017 1:21 a.m. PST

UK magazines can sign up for the ABC, which independently audits circulations. It's useful if a publisher wants an independently verified circulation figure to show advertisers. It's voluntary. As even one of the Doctor Who magazines had a circulation of only around 24,000 in 2015, a more specialised magazine would have a far lower circulation.

However, circulation is not so much of an issue for a specialised magazine because it reaches a targeted audience, not a general audience, and reaching 3,000 to 5,000 readers that have a particular interest in an advertiser's products is better than reaching 100,000 readers who have little or no interest.

Gecoren21 Apr 2017 1:38 a.m. PST

Are we talking UK only sales or are you including PDF,Europe, the US, Canada, Australia and New Zeeland? :-)


Mick in Switzerland21 Apr 2017 2:26 a.m. PST

This is the article about magazines in the UK.

The statistics are for UK only

battleeditor Sponsoring Member of TMP21 Apr 2017 2:26 p.m. PST

None of the wargames magazines are listed on that site.

To answer the question, roughly 2,000 – 7,000.

Mick in Switzerland22 Apr 2017 11:11 a.m. PST


battleeditor Sponsoring Member of TMP23 Apr 2017 7:01 a.m. PST

Mick following a couple of coversations I had at Salute, I'd revise that upper figure to around 10,000, depending on the issue.

Mick in Switzerland23 Apr 2017 12:29 p.m. PST


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