I am, these days, technically a professional, since running the Aotrs Shipyards webstore on Shapeways is my day-job, so allow me to dip my oar in…
I personally recommend WSF to the exclusion of everything else (including polished), as the price really doens't make it worhtwhile. (Though I leave FUD and FED as an option for the customer that really want it.)
My experience with WSF over the last five years has been extremely positive. I have not, in hundreds of models. had any significant breakages (and those resultaed more from recieving than from use) – certainly less than the wear-andtear damage on my metal and plastic models.
Painting WSF, I do absolutely nothing different to painting anything. Undercoat with black car primer (Hycote matt black) and then paint with acrylic paints (Citadel and Vallejo).
Rather than dig through my extensive photoucket for the seconf time today, here's a link to a post I made earlier with some pictures of WSF stuff, plus a couple of phots of my SSA ships (which are probably some of my best painted) for good measure.
TMP link
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Scaling.
I get asked this a lot, actually. And the answer is, no, you can't just scale the models; minimum wall thicknesses need to be accounted for, as well as the depth of surface detail.
You can scale up easier than you can scale down. At the most basic crude level, you could get away with getting a mode and going "x2" because it should at least at that point pass the minimum print criterion. However, doing a proper job means that you need to rehollow it out (to drop the cost) and proportionally resize any parts that were at the minimum wall thicknesses. (I.e. tracks, which have to be 1mm to print at 144, can be cut down to 1mm if you were to scale to 100th or 72nd (from 1.44 or 2mm respectively)). And of course, you need to change the circumferance of any turrets (etc) so that the gap between post and hole doesn't get too big.
Scaling down is much more time consuming, because you not only have to check everthing is above the minimum wall thickness (often meaning increasing the size of small parts to well oversize), but you also have to check the depth of the surface material (less than about 0.3mm and it becomes too shallow to be much use), and do all the same rehollowing and post/hole adjusting as above.
This all takes time – scaling down especially. I thus have a standard rule that if someone wants a model scaled to a different size, it requires a partial commission fee (basically for my day's work*.) I have have very few people actually take me up in that, largely, I suspect because they wanted me to do in for free on th assumption it would take a few seconds. The reality is rather different.
(Worth noting a typical 144 armoured vehicle model takes me something on the order of 20-24 hours or more to make, so a day spent rescaling is about right.)
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Shapeways and commerical printing is really openly good for relatively small models (144 and starships, 25-28mm infantry etc) and the volumetirc costs basically make it way too expensive to be feabile for larger scales. (When I started, I realsed my models in 100th (15mm) as well. And I stopped at the point I realised I had not sold a single one and thus could be spending my time doing other things.)
Big stuff is best done on a home printer – something like the now-venerable Replicator 2 can do 90% of anything I do on Shapeways at a fraction of the cost. (I do the majority of my personal printing and all my prototyping at home on the Rep 2.) We've had ours for probably 2-3 years now, and the amount of toys we've had out of it has more than paid for it (nevermind the DIY stuff it's done!)
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*And I work for paff-all, it must be noted; the Shipyards was basically the alternative to the dole and pays about as much (but is waaaay less hassal!) *Professional* professionals (like Mr Oines of Irrational Designs, for instance, who has done stuff for the new BSG series) I imagine would charge *quite* a bit more than I do, and/or have access to stuff or just skill that might allow them to do stuff much faster. (If one had Pro-E, for instance, you could do things much faster than I could in TurboCAD, but a package like that cost literally more than I make in a year.