Been looking on Ebay during the past couple weeks.
The starter sets have been bought up by dealers en masse and are reselling them whole and also broken up into lots.
You can now get the sealed starter set for $89.99 USD with FREE shipping. And they are selling like crazy. You can get the set of 5 Liberators for $14.99 USD. You can get the Celestant on the Dracoth for $12.99 USD.
I report this only to show that even if you are the most hardened GW protester because of their pricing, you can't deny that $89.99 USD for a 96-page book and 47 minis is a pretty darn good deal, whether you like the minis or not.
There is a great schism in GW's pricing. The starter set – if you can discipline yourself to limiting your purchases and money spent to that starter set ONLY – You can get fully into the game for less than $100. USD
I mean really, at $89.99 USD you're getting 47 minis at about $1.96 USD per miniature. And a rule book, dice, and rulers also included? That is an amazing deal.
I agree that GW totally uses their starter sets as "bait" to get you to spend the many more hundreds of dollars on additional smaller sets, individual minis, and terrain. I agree totally that GW's pricing has gone completely insane with regards to their smaller sets. No denying that 5 liberators for $50 USD is just obscenely overpriced.
But thanks to Ebay and secondary markets, you can now get new, sealed GW stuff for a fraction of the price.
Just food for thought. I'm not a GW employee, just a gamer who examines the whole truth about pricing in the gaming industry.