Ah, ok. I see your point (and please fogive my "harsh" – curse this internet for the lack of real face to face discussion).
But I am not sure how much influence HaT can have over retailers. I used to support Modelzone (sorry, I should have looked to see if you are UK based). Anyway, I used to hassle the London store manager to stock more HaT and Zvezda – whenever they did, the stock would fly off the shelves. But, the purchasing was centralised, so they stocked a lot of Esci/Italeri – which lingered on the shelves. But there appeared to be no way for the store to influence the purchase decision. So how HaT could do that I just don't know. I cannot believe they can call all the toy shops to ask them to stock their product.
Now, whether they could do more – will, probably. I just don't know what. If I did I would tell them – the owner is very receptive to direct contact. I just am really not sure what he should be doing.
Sadly, I fear the reality is that toy shops are going under, to be replaced with out of town toy warehouses, and how they choose/promote lines is definitely outside of my knowledge.
Years ago I bought Revell figures in Harrods – they have not been stocked now for years. Is that because the manufacturer did not push their stock? Or because they did not sell enough to meet a "shelf metric on sales targets"?
So I guess I agree with you that it would be nice, but disagree on who the blame lies with. And I have seen first hand with my kinds that toy soldiers (Naps) have not grabbed them – despite a house full.
WW2 on the other hand – yes. They have enjoyed tank games. But their hearts belong to the computer I'm afraid.
But happy to "chat" on this further.
Marc