Unlike the convention business model that prevails in the eastern part of the U.S., Strategicon - like most West Coast conventions - charges a single fee for a single or full weekend badge for attendees. They also offer a "shoppers badge" which grants the wearer access to the dealer areas and flea market.
There were about 15 dealers selling a variety of items.
At either end of the dealer room were the booths for two retail stores. The Warhouse in Burbank offered books and miniatures from a variety of manufacturers, along with battle mats, dice and other gaming accessories. At the other end was Games Empire, a store out of San Diego, which not only stocked all the Games Workshop products, but was responsible for running the various GW games in the miniatures room. Games Empire is planning on expanding in the Pasadena area, once they find a suitable location where they can host miniatures gaming.
Darkson Designs was selling their line of alternate WWII figures, along with their painting guidebook and several new custom sets of Vallejo paint, created specifically for Darkson. Two of the sets were specifically for painting non-metal metallic (NMM) designs on shields and armor.
Privateer Press also had their products on display. They were co-located with another vendor who had a variety of Toy Vault products, including plush Cthulhu hats and slippers.
Across the aisle, the venerable Flying Buffalo Games company had a table displaying their products, including the Lost Worlds battle books. A new (to me at least) addition were the four Lost Worlds books featuring Japanese Anime-style girls. It would appear that the publisher of those was Japanese, but the text (such that it was) was in English. Behind them, the Stonehouse Miniatures booth featured cast-resin scenery, including a fair amount that was pre-painted. Most striking was a variety of Aztec buildings and courtyards.
DLD Productions also had their line of resin science-fiction ground and space vehicles. David was usually downstairs running an introductory Dirtside game, while Lisa and Julie tended to business. DLD was there through the generosity of TMPer Allen Curtis, who had reserved a table for the previous September convention only to have to miss that con and the following February convention for a variety of reasons. As he was not able to make this convention, Allen called DLD two days prior and gave them his already-paid-for spot.