"How to Market New Models" Topic

My something else is a well thought out name (or description for some historicals). It really does help to sell it to me.

Concept art does little for me the only one not to make it all of the above.

x42

Probably the bare model is the closest option but I'd prefer to have it washed with a dark colour to bring out the details clearly. You may be able to see detail well on a bare 28mm figure but on 10mm & 6mm it isn't as easy.

Another thing I'd like is to see the model from front and back – it can be frustrating to have just what you want at the front to find that the pack is wrong at the back.

Concept art and WIP tell me absolutely nothing. Luckily for me that is almost exclusively a fantasy thing and I wouldn't buy them anyway.

Marketing figures with WIPSs and concept art is BME-ish at best and seeems very unprofessional.
DGMW, I love seeing that stuff but keep it out of your marketting schemes.

Choosing 5 is silly.

Really what I want to see is bare metal/plastic of the finished items.

Concept art is quite interesting right at the start of a new range.

I selected only 4. I left out WIP. Not required for proper marketing, Not that silly eh 20thmaine?

I hate wips unless the sculptor is looking for help.

I'm only interested in finished castings and painted figures/models … 'greens' in particular annoy me …

Phil

I chose all of the above. From my point of view as a consumer, why not show me concept art, WIPs, finished greens/prototypes, bare models AND painted models assuming you have them all to show? Why would I balk at being shown concept art or WIPs?

Furthermore, if possible, then by all means I'd love to see the same figure painted in several different ways. It's inspiring.

I also find it inspiring to see painted figures presented "in action", as if being used in an actual game with interesting terrain and other figures. If the figures are versatile, then by all means show off that versatility with numerous in-action photos of the figures in different games and contexts. I like the way Ainsty presents its terrain/scenery products (yes, I know it's not the same thing as miniature figures or model vehicles, but indulge me). Each product is photographed with figures that help paint a scene and make me feel more inspired. In their Adobe Walls range for instance ( link ), one product is presented as being somewhere along the colonial Swahili Coast, another is on a desert planet in the Star Wars universe, and a third is in the Biblical world. The same sort of thing should be done more often with figures. Show me Alexander's troops in the mountains of Asia Minor, among ancient Mesopotamian ruins, and in battle with exotic Indians. Show me that new sci-fi tank in the snow, in the desert and in the jungle. It may not be strictly logical to present anything but the product being marketed in as starkly stripped-down a way as possible, but I don't claim to be strictly logical and wouldn't want to be. I like feeling inspired.

If it needs pointing out, I haven't taken into account the effort needed on the behalf of the person or company doing the marketing. I'm not oblivious to that – I'm just saying I'm grateful and appreciative when it's done. The effort would not be wasted on me.

Concept art and 3-D renderings will NEVER sell me on a product by them selves-- CAD and 3-D images actually tend to turn me off to a project. But I do like to see them once the actual models are done. I enjoy seeing the entire creative process.

'Marketing new models' implies you have an actual model to sell. I'm tired of sketches and 3d renders. In fact, too many makes me LESS likely to buy from your company. Show me finished product. Please.

finished green or 3D prototype – maybe from a good proven source like Reaper and established sculptors

bare model – minimum, prefer with some ink/shading

painted model – yes it can hide flaws but a decent paint job can be good

Nothing is worse than having noting but a sub-par painted representation of a miniature.

If a company/sculptor can't find someone to do a reasonably good job on their hard work, just show me bare metal. And I won't pass over your stuff for years, until I see it au naturale and say, "hey, not half bad".

Involve your future customers in the project as soon as you can. See the Vanir Dropship Kickstarter for example. Long before creating the Kickstarter they were showing the prototype and painted model on Facebook. This provided a lot of interest for the project.

I agree with Gildas--metal with a Sepia or dark wash. Yes, artist X does an amazing job on your product, but I'm going to be doing the painting, and I need to see the actual figure.

Concept art and work in progress are nice, but really not useful when I am shopping.

I like to see the bare model right next to a painted one, but I need to see both.

The painted model tends to show detail better and gives me some inspiration, but it's not necessarily how I will paint it, so I need to see it raw as well.