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POLL: "Add to Cart" Links


270 votes were cast.


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Personal logo CaesarCovi Sponsoring Member of TMP Inactive Member writes:

mmitchell:

That has been debated for years with things such as product placement in movies, special events sponsored by manufacturers, etc. etc.

Think of the Macy's Thanksgiving Parade – is the TV station reporting on a newsworthy item or are they running a 2 hour long ad for Macy's & the icons featured in the floats.

I think in today's day and age, advertising & marketing are an integral part of everyday life and, as such, have lost much of their influencing factors. I think that consumers are educated enough to be able to filter out what they don't want and to use these messages to acquire what they wish.

For example, I recently went with Vonage for phone service. I saw the commercials for months and ignored them thinking it was just another phone company ad. After I read an article in a tech magazine about it (no doubt initiated by a Vonage press release) and I found out what exactly it was, I knew I had to have it. I also wished that I had gotten it months before instead of dumping my money down the drain with my local phone company and long distance carrier. Regardless, however, no amount of persuasion, advertising or marketing would have changed my mind if I felt that Vonage was not something I needed.

So product awareness indeed, but advertising as a 'brain washing' technique? Highly doubtful…

:)


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2,112 hits since 1 Mar 2006
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VOTING RESULTS
AnswerVotes%Chart
definitely yes
28
10%
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probably yes
50
19%
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sorta yes
25
9%
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not sure
41
15%
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sorta not
7
3%
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probably not
44
16%
bar of chart
definitely not
37
14%
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no opinion
38
14%
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POLL IS CLOSED
POLL DESCRIPTION

Yesterday, TMP experimented by including links in some news stories that allowed readers to add featured products to a "shopping cart" at the company's website.

Was this a good idea?