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POLL: Should an Advertiser Make Comparisons?


395 votes were cast.


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2,666 hits since 24 Aug 2003
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VOTING RESULTS
AnswerVotes%Chart
no
41
10%
bar of chart
yes, but it's not polite
90
23%
bar of chart
no - don't mention competitors by name
61
15%
bar of chart
yes
56
14%
bar of chart
yes, but don't be negative
147
37%
bar of chart
POLL IS CLOSED
POLL DESCRIPTION

What should the ground rules be, when one miniature company is promoting a line of figures which are competitive with another company's figures? Is it OK for Company A to state in its advertisements that its figures are "superior" to Company B?

no

It's wrong for an advertiser to mention the competition in any way, even indirectly.

yes, but it's not polite

There's nothing illegal about it, but it shows a lack of professionalism on the part of Company A.

no - don't mention competitors by name

It's wrong for an advertiser to mention specific competitors in their advertisements, but they can make indirect references to other companies.

yes

Sure, why not? As a consumer, I want to know which figures are the best.

yes, but don't be negative

It's OK as long as Company A concentrates on the features of their product, and doesn't run down Company B's product.