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POLL: Should an Advertiser Make Comparisons?


395 votes were cast.


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2,749 hits since 24 Aug 2003
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VOTING RESULTS
AnswerVotes%Chart
no
41
10%
bar of chart
no - don't mention competitors by name
61
15%
bar of chart
yes
56
14%
bar of chart
yes, but it's not polite
90
23%
bar of chart
yes, but don't be negative
147
37%
bar of chart
POLL IS CLOSED
POLL DESCRIPTION

What should the ground rules be, when one miniature company is promoting a line of figures which are competitive with another company's figures? Is it OK for Company A to state in its advertisements that its figures are "superior" to Company B?

no

It's wrong for an advertiser to mention the competition in any way, even indirectly.

no - don't mention competitors by name

It's wrong for an advertiser to mention specific competitors in their advertisements, but they can make indirect references to other companies.

yes

Sure, why not? As a consumer, I want to know which figures are the best.

yes, but it's not polite

There's nothing illegal about it, but it shows a lack of professionalism on the part of Company A.

yes, but don't be negative

It's OK as long as Company A concentrates on the features of their product, and doesn't run down Company B's product.