"“I can’t believe I ate that whole thing”" Topic
9 Posts
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 Nashville  | 05 Dec 2016 4:50 p.m. PST |
Milt Moss, a comic actor who delivered the rueful catchphrase "I can't believe I ate that whole thing" in a memorable commercial for Alka-Seltzer in 1972, died on Sept. 26 in Manhattan. He was 93. link
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 Editor in Chief Bill   | 05 Dec 2016 5:34 p.m. PST |
funny commercial, but not effective |
| Streitax | 05 Dec 2016 8:32 p.m. PST |
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| Editor in Chief Bill | 05 Dec 2016 9:11 p.m. PST |
That commercial is a famous example of a popular commercial that failed to boost sales of the product (Alka Selzer). |
| Private Matter | 06 Dec 2016 5:28 a.m. PST |
Editor Bill, you are right that it didn't boost sales but you're wrong that it was ineffective. At the time of that commercial several new products were coming onto the market and Alka-Seltzer was an old product that was under threat. The commercial ensured that Alka-Seltzer hung on to market share for several years longer than was expected which was the objective, therefore it was a success. As you are undoubtedly aware preventing erosion of market share is often times more important than gaining market share. (This ad was the topic of a marketing lecture I had to sit through years ago) |
| Old Wolfman | 06 Dec 2016 7:36 a.m. PST |
Peter Boyle did a remake of it also. |
| Cyrus the Great | 06 Dec 2016 11:10 p.m. PST |
You ate the whole thing, Ralph! RIP. |
| goragrad | 08 Dec 2016 1:11 p.m. PST |
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| Great War Ace | 08 Dec 2016 2:20 p.m. PST |
Alka Seltzer and VW had the best commercials back then. I love the "Mama Mia, that's a spicy meatball." That one is the best. I think this obit has been derailed :P |
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