OK, so I'm having a bit of a rant, and no doubt I will be wrong in my way of thinking. But here goes.
I think the point of having an auction with the BUY IT NOW option, is to show approximatley how much you would hope the item SHOULD reach, although willing for it to go out for less. So, if I put an auction up starting at £50.00 GBP for example, with a buy it now set at £250.00 GBP That price is the amount I would really LIKE to get at the top end, and would be wiling to allow it to end early at that price.
SO – If somebody bids £125, because that is what they are willing to pay, that is fair enough, and they can sit and sweat it to the end of the auction, and hope to get it at that price. However, they would know that if somebody is willing to pay the full price they could lose without prior warning. Obviously that scenario increases as the bids get higher, and if the bid reaches close to the buy it now, then the chances of a buyer using that option increase. The bidders also always have a rough guidline as to the hoped for end figure
Does that sound sensible? To me it does.
But NO. as soon as the first bid is placed, the BUY IT NOW option disappears. Making it a complete waste of time and money adding that option to the listing!!!!!
Gripe over.