Just spoke with the owner, who apologized for his "computer illiteracy" in terms of the page updates.
The sale items are the ones marked "new" on the home page (2nd Harem, Norse Gods, & Vikings), and after tomorrow, they go to the regular price. I was looking at the new vikings (5 for $15) and remarked that the non-sale vikes were also $3 USD each. He replied that they were actually 3.75 (normal price) but he hadn't yet updated the page and would honor the posted prices.
I didn't ask, but the older harem set is listed at 12 instead of the 10 as the sale priced one is.
I'm going to be placing an order of both sale and non-sale priced items. I really like the multi-armed Martians, the vikings, and wanted to try my hand at making some "one-off" character figs using his generics as a "dolly" frame.
As for ordering, if you go to the "Contact" page, you'll find an address for snail mail, an email address, and 2 phone nrs (first one I believe is his shop, second one is his home) but note his location for time of day before calling. I'd recommend calling or emailing if trying to get under the deadline. He does take Paypal.
Hope this helps!
JJ