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Chainmail Brand Gets "Strategic Shift"


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Don Williams, public relations manager for Wizards of the Coast, announces:

Dear everybody,

I have some important news that I want to share with all of you. Wizards of the Coast has carefully examined the Publishing business and determined that we need to make a strategic shift in the miniatures category. It has been decided that we will no longer promote the Chainmail brand. Wizards will continue to produce miniatures, and we are currently working on our 2003 schedule, along with a business plan for a game that uses the Dungeons and Dragons brand.

Pulveriser from the Chainmail product line

What this decision means is that there will be a few changes to our release schedule for the remainder of 2002. The Chainmail Core Rulebook will be made available as an electronic download rather than a printed product, and the Set 5 miniatures will not be released. We will, however, release the Kilsek Faction box, the City of the Spider Queen box set, and Dragons I, Dragons II, Monsters II & III and Heroes II & III box sets.

Grey Elf Snakestrike Duelist from the Chainmail product line

Wizards of the Coast would like to publicly thank all the retailers and distributors who have supported the line and the employees who put so much hard work into the Chainmail products. It was a labor of love, and your support has been appreciated.

Dwarf Thunderslasher from the Chainmail product line