Topps to Acquire WizKids
JUNE 23, 2003 (SEATTLE) - Today, The Topps Company, the trading card, collectibles, and confectionary company, announced it is acquiring Wizkids, LLC, a privately held designer and marketer of collectible strategy games, headquartered in Bellevue, Washington. WizKids' current games include Mage Knight, HeroClix, and MechWarrior, all of which utilize collectible miniature figures with a patent-pending "combat dial" that encodes relevant game information in the base of each piece.
Topps Chairman and CEO, Arthur T. Shorin said, "The acquisition of WizKids represents an important step in our strategy for growing the Entertainment segment of the business as it provides efficient entry to the growing collectible games market. Founded in 2000, WizKids enjoys a strong reputation for its innovative game design, effective marketing skills, and high-level customer care. In addition to the existing product line, there is a healthy pipeline of new games in development." He added, "Joining forces with WizKids will enhance the licensing reach of both companies and will further leverage Topps brand franchises. We look forward to welcoming the management and employees of WizKids to the Topps family."
Jordan Weisman, WizKids' co-founder and CEO, will be responsible for the day-to-day management of WizKids and its 95 employees. Mr. Weisman, 43, has been one of the gaming industry's most successful and prolific designers over 20 years. He will report directly to Scott Silverstein, EVP and head of Topps Entertainment Division.
Mr. Weisman commented, "We are delighted to join with Topps and look forward to enhancing the Company's product offerings with the addition of collectible strategy games. With the support of Topps resources, its distribution know-how, industry presence, and brands, we are excited to realize the full value of our game products and to play a role in the successful evolution of Topps entertainment lines."