Advance Order: Space Marines; Orks; Imperial Guard [40K]

unknown member writes:

Raw materials do factor in the final price, along with other things, such as design, but GW as a fantasy/sci-fi figure manufacturer could charge anything they want to a "captive" audience. Contrast this with producers of historical sculpts and kits.

Historical figures are massively underpriced.

They're priced based on what a competitively driven market would bear, along with inflation, so not massively underpriced as you erroneously claim. Fantasy manufacturers, especially the ones tying the ranges with a set of rules and possibly official figures only tournaments, could charge what they want to a "captive" audience – GW and Rackham, for instance.

Historical gamers are notoriously tight-fisted (I am, at least!) and we grumble and complain and want everything to be priced as it was 25 years ago.

Those folks tend to be in the DB-whatsit players, as demonstrated here on TMP: no more than £1.00/figure and free rules.

I and others have no problem paying $2.00-$3.00 for 28mm infantry, factoring in current inflation rates, but anything higher is taking a

for a historical figure maker and borderline for a fantasy marketer. Certainly plastic figures shouldn't be any higher than the metal equivalent and in most cases with a lower price.

Historical figures in general should really have a 100% increase in price across the line.

Leading to 0% profit, especially with competitors offering similar products.

I wouldn't like it, and I would buy more discriminatingly, but manufacturers would then be more inclined to finish ranges off properly, even those odd, unprofitable units, because they were finally making enough cash to actually pay the bills now and again.

If a line's unprofitable, for whatever reason, a manufacturer will not invest or further invest in it no matter what.

On the one hand you have holdouts expecting 1980s prices and drunken sailors on the other side. Both appear to advocate for some kind of collusive price fixing…

Revision Log
8 February 2010	page first published

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Games Workshop announces:

Released alongside Battle Missions, the all-new Ork Deff Dread and Space Marine Venerable Dreadnought are among our most impressive plastic kits to date. Take a look at them and the other new Warhammer 40,000 models available to advance order below.

Venerable Dreadnought: Venerable Dreadnoughts are as lethal at range as in close assault. This new plastic kit is the most detailed Dreadnought to date and comes with dozens of optional extras.
Deff Dread: Deff Dreads epitomise three main ideals of Ork warfare: big, shooty and stompy. This new plastic kit comes with a host of optional components that enable you to assemble your own custom Deff Dread.
Killa Kans: Killa Kans are for the first time available as a multi-part plastic kit, so you can assemble these ramshackle, Orky walkers in whatever manner you choose.
Ork Flash Git with Targeting Squig: Flash Gitz love to strut their stuff and vaporise their enemies with their kustom shootas. Add some extra dakka to your Ork units with this characterful model.
Imperial Guard Chimera: Chimeras are an integral part of any Imperial Guard army. This updated kit is now more straightforward to assemble than before and includes all the weapon options from Codex: Imperial Guard.
Imperial Guard Basilisk: Pound the enemy into the dirt with the thunderous shells fired by this mobile artillery platform's massive earthshaker.