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WIZKIDS' STAR WARS POCKETMODEL TCG PROMOTION DRIVES CONSUMERS TO STORES
SEATTLE — WizKids Inc. reports successful results from its Star Wars PocketModel trading card game (TCG) sampling program. The promotion, which began on June 8 and runs through July 30, is featured on starwars.com, cartoonnetwork.com and wizkidsgames.com. Consumers who click the "Free Star Wars PocketModel" ads are directed to a retail locator where they can print out a coupon and a list of retailers supporting the sample program in their area. Each Sample Pack contains three PocketModels (one X-wing and two TIE fighters) and two playing cards.
"We've already exceeded our expectations, and we still have one more week before the end of the program," said Joe Hauck, WizKids senior vice president of Sales, Marketing and Product Development. "Our latest data show that over 50,000 visitors have printed out Sample Pack coupons. Even with a modest conversion rate from printing the coupon to redemption, this is a significant number of consumers being sent to local game stores to try out our new Star Wars PocketModel game."
More than 1,600 retailers from all 50 states are participating in this national program. Retailers received between 25 and 100 Sample Packs, depending on how much product they pre-ordered and handed them out to new consumers who downloaded the coupon.
Doug Mclure, manager of Dream Wizards in Rockville, Maryland, completely sold out of Star Wars PocketModel TCG Game Packs and Imperial Power-Up Packs, and had to reorder. The promotion was such a success that he had people asking if WizKids was going to do another promotion around its next Star Wars release.
Steve Ellis of Rainy Day Games in Aloha, Oregon, thought the promotion was a great idea for driving customers into local stores. Rainy Day Games had coupons turned in by new customers who have already returned to purchase more Game Packs. He also saw customers come back to his store who were absent for awhile, and most of them have purchased after getting the promotion.
"Our goal at WizKids is to drive innovation across all of our business practices, and our unprecedented connectivity to the core hobby store through our partnership with Diamond Comic Distributors and Alliance Game Distributors is allowing us to do that," said Lax Chandra, WizKids president. "Retailers across the country have seen new customers in their stores and a high repeat purchase pattern."
The Star Wars PocketModel TCG revolutionized the TCG genre by bringing card games into the third dimension. By merging the enjoyment of building custom decks from card collections with the fun of building miniature models of Star Wars vehicles, the Star Wars PocketModel TCG lets fans of all ages enjoy a complete Star Wars experience.