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"How G.I. Joe Jump-Started the Action Figure Craze" Topic

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Tango01 Supporting Member of TMP10 Mar 2023 7:34 p.m. PST

"Action figures were originally toys that were ready for "action," because they were more flexible than similar-sized dolls. Designed with multiple joints, G.I. Joe could wage war, Jane and Johnny West could ride their horses and Evel Knievel and Derry Daring could perform motorcycle stunts.

With the introduction of Star Wars action figures in 1978, these toys became smaller and less flexible. Today, action figures are still meant for action-oriented play, but they're also something many people collect and display. Here's how the popular toys have evolved (and shrunk) over time…"

More here



Oberlindes Sol LIC Supporting Member of TMP11 Mar 2023 12:17 p.m. PST

"Barbie was a toy that encouraged children to want more toys."

Now that's a good business model.

Tango01 Supporting Member of TMP11 Mar 2023 2:34 p.m. PST



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