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I've read that there were not a lot of sieges in the Wars of the Roses, and from the battle accounts I've read, it seems like most occurred in order to stop an army from attacking to kill off or capture rivals, and/or just because they were in the area and needed to be stopped.

I admit to not having read a lot about the wars, but have read some of the battle accounts.

What is not really clear to me is what they were all about, since there doesn't seem to be a lot of capturing and holding of territory, etc., so what were the operational, and/or strategic goals of their various military campaigns?

Are most battles/campaigns just about eliminating rival enemies and their supporters?

The Wars of the Roses was a series of conflicts over a period of about 30 years to decide who should be the rightful King of England. Consequently it was not about territory but about who controlled (or was) the King. In the early stages, Henry VI was a very weak king who seemed to make a habit of getting captured by the other side at a battle. Edward IV deposed him in 1461 after Towton and reigned until forced into exile in 1470. Then Edward IV claimed the throne again after Henry died (or was quietly disposed of) in 1471. Edward reined until 1483 dying in his bed rather than on the battlefield. He should have been succeeded by his eldest son Edward V but his younger brother Richard usurped the throne and rumour has it disposed of Edward and his younger brother (the Princes in the Tower). Richard III finally met his doom at Bosworth where Henry Twdyr defeated him and claimed the crown thus ending a bitter dynastic struggle.

So yes, to a large extent the battles and campaigns were about trying to eliminate or otherwise dispose of the opposition.