… about a sale listing?
Or, stated another way … What is the minimum info required to get you to consider following up on a miniature sales listing?
The goal of this inquiry is not telling people what to do when posting minis for sale. It is informing sellers what customers want to know, or, more importantly, what missing info just lost you a sale.
For me:
Number, Scale/Size, Manufacturer, Genre, Type
Figure count seems to be lacking a lot. You may know how many figures are in that bag you took a picture of, but don't leave it to the customer to try to count how many in the pile. Listing a manufacturer and set id isn't good enough. Sometimes you can easily find out with that info, sometimes not. And you're requiring your customer to do a bunch of leg work. It's not a lot of leg work … for one listing in one post. If I have to look up three or four and I'm browsing through a dozen candidates, then it becomes a chore and you lose your sale to someone else.
Same for size/scale. Some manufacturers identify size/scale with every listing, others assume you know because you got here through the 15mm section or whichever. Unless you didn't come in that way (like you searched a product number and linked straight through).
I don't really care about manufacturer. I like what I consider to be good figures and will buy them from any manufacturer. But I surmise a lot of people do care, so again, it ends up turning off sales. This is also the part where you could id a figure as a "conversion" or "personal sculpt", etc.
For historical figures, genre should at least be country and date range. Possibly "faction". If fictional ones have a reference, that would be good. Even if they do have a cannon reference, you might want to generally describe them as "dog headed humanoids" or "human headed dogoids".
I think there are a number of standard types like infantry, cavalry, APC, tank, artillery, etc. In some genres, it is good to know the armament of foot and cavalry figures.
A good picture usually takes care of the last two, but even then, there are some challenges.
Did I leave anything out? What is most important?
