…Rule the World.
"The latest Adam Sandler film, The Ridiculous 6, premieres today, but it's not in theaters. Instead, it's available to stream all over the world on Netflix.
The satirical western, which also stars Taylor Lautner, Steve Buscemi, and Rob Schneider, tells the story of an orphaned outlaw, raised by Native Americans, who discovers that he has five half-brothers. They all go on a rescue mission to find their long lost (and kidnapped) father—hence, the ridiculous six. The film is the first of four exclusive originals Sandler will make for Netflix.
The easiest way to go global, it turns out, is with a film that belongs to Netflix—and Netflix alone. —
Not everyone loves Sandler, whose name no longer guarantees box office gold the way it did during his Big Daddy heyday. Even before its release, The Ridiculous 6 was labeled racist after a dozen Native American actors walked off the set in April. (Sandler later called the walk-off a "misunderstanding.")
But for Netflix, scoring a big Hollywood name is worth the risks. Sandler detractors aren't likely to cancel Netflix—they just won't watch the movie. And Netflix isn't worried about them anyway. Its biggest goal with the Sandler films is to attract new subscribers beyond the US, where Sandler's brand of humor makes language barriers less of a concern. To reach that audience as efficiently as possible, Netflix has decided it doesn't want to deal with Hollywood. The easiest way to go global, it turns out, is with a film that belongs to Netflix—and Netflix alone…"
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