"This is GW's New Tactic to Get Your Money" Topic

Seven Limited Edition Codexes at around $180 USD each.

With lots of pretty pictures.

link

Really nearly $200 USD for a freaking Codex?

Plus they don't even cover Dark Angels at all.

Yup they must really be hurting for money.

The DA and BA codexes already came out separately. As did the Space Wolves.

I was just at the site a couple of days ago and saw that most of these were sold out.

GW just keeps getting richer. Sorry.

7 x 180 = $1,260 USD

not exactly a fortune for GW

ah, you mean 7 Codexes, 400 limited-edition, $165 USD each

7 x 400 x 165 = $462,000 USD

I don't buy anything made by GW. Don't have to worry about them getting my money! :)

Add in that 20% VAT, and you're well over $200 USD bucks, even without shipping.

Gotta fund that expensive Summer vacation, or new yacht somehow……..

Come on, pitch in.

It's not like they're asking their flock for a brand new $65 USD million dollar Learjet.

Granted, the guy's had two that they've been using for the last 15 years, but perhaps they'll be putting those on eBay, once he gets the newer one, which apparently it appears likely he'll do, if more recent news reports are accurate.

link

Seems both have strong followings among "the faithful", and can sell them on almost anything.

They won't get my money either. I gave all mine to the New Zealand gamers fund.

If you don't like it, then don't buy it.
There's no point in whining about it.

Their clever plan only works if someone is willing to pay that sum.
Ain't working here.

Just makes me more grateful that I'm clean and sober for well over ten years now!

Seems to be working, as they are sold out.

GW found a new way to make money. People bought into it. Those people believe they are getting value for their money, even if I disagree. I also disagree about a Lincoln having more value than a Ford.

Their clever plan only works if someone is willing to pay that sum.

Working for others since 4 out of the 7 are no longer available.

Oh and the Dark Angels Codex was just a normal $50 USD+ dollar one.

This is what GW is coming to selling $200 USD Army/Codex books that will only be good for around 4 years and then coming up with new ones that might be over $300. USD

Seems like pretty smart marketing to me.

Also if 4 of these are sold out, I don't think they are hurting for money.

I also disagree about the Lincoln/Ford thing. I wouldn't pay more for a porsche than a Toyota if there were no resale value on either.

Their clever plan only works if someone is willing to pay that sum.
Ain't working here.

As if you were their target audience!

And I'm ok with that.
Since I'm not the target audience, tomorrow I'll have all that money I did not spend to spend on jaegers with amusettes and T70 tanks.

Neither you or I have been their target audience for years!

You might call me a GW "fanboy." I have six 40K armies (though I don't play WH Fantasy). I don't blame GW for their profiteering from a strictly business standpoint. In fact, they must be doing something right if they could get people to shell out nearly $200 USD for a Codex with a built-in expiration period of four years or less.

Having said that, even I'm not crazy or rich enough to pay $160 USD bucks for one of these "Limited Edition" books.

Do you guys complain this much every time some pc or console game offers a pricey limited edition version containing meaningless trinkets that no one is obligated to buy?

Seems like pretty smart marketing to me.

No just GW Fanboyz who need to buy everything.

Do you guys complain this much every time some pc or console game offers a pricey limited edition version containing meaningless trinkets that no one is obligated to buy?

No because they last longer and the cost/enjoyment factor is far less.

I spent many years playing WoW (around 4-7 hours per day for 7 years).

I got my money worth out of it, which is something I would get buying a pretty Codex for $200. USD

Wow they know their target audience.

If anyone needs help breaking the habit, send me your $200 USD and I'll show you what I can for that :) promise I will get lots of goodies and enjoyment for that ludicrous amount for a codex.
Cheers and happy 'sane' gaming

My entire W40k collection was purchased via secondary markets, and I only really have 3x armies (Necrons, Blood Angels, and a small Dark Angels force). GW has never earned a penny from me, and likely never will.

You can buy a normal Codex you know… These books are full of extra art and some accessories like metal objective markers. They are nice "coffee table" style books. Some people like this. Enough people that the limited edition codexes are selling out. I can't see this being a big moneymaker for GW in the big scheme of things… use your brain and think about the numbers.

In the spirit of full disclosure… I own limited edition codexes for the new Cult Mechanicus and Skitarii… at USD $165 USD and $155 USD respectively. I sold my OOP Battlefleet Gothic stuff on ebay and those books were paid for by about 3 battleships and a few escorts.

Of course GW has been going out of business for the last 20 years so (according to you financial geniuses on the Internet), what would they know about marketing or running a business?

Honestly, I've paid more than that for a book I wanted, so more power to GW if they can get someone to pay that.

Rabbit

Honestly, I've paid more than that for a book I wanted

Good point! How about a sports fan who pays $1,000.00 USD for a NFL play-off ticket? All a matter of perspective!

Bought a Jane's Fighting Ships and a Jane's Aircraft of the World back in 1969 (when I was 15) with most of the proceeds of my summer job and each book would have been way more than one of these, especially factoring in inflation.
I never regretted buying them and I am sure that will be the case for the folks who bought these.

True. "Value" is subjective and is in the eye of the beholder.

Sorry Mithmee, but it appears that your latest attempt to put GW in a bad light has backfired, once again.

Honestly, I've paid more than that for a book I wanted

Bought a Jane's Fighting Ships and a Jane's Aircraft of the World back in 1969 (when I was 15) with most of the proceeds of my summer job and each book would have been way more than one of these,

Thing is they were both far better and not filled with old fluff and pictures of GW Miniatures.

Sorry Mithmee, but it appears that your latest attempt to put GW in a bad light has backfired, once again.

Has it?

All they have been doing for some time is creating these Limited Edition items that are expensive and for me not worth buying.

Oh and how did Finecast Resin turn out?

"Mama said GW was the Devil!"

So Mithmee = Mama?

If you want I have been call worst things.

Oh and they are Evil.

I don't see how things could have backfired… We're just continuing to confirm our bias against GW.

Some of us are going through the process of creating game and miniatures lines and none of what GW does is in line with reality.

Games Workshop is a typical corporation and there's no getting around the unethical behavior that it implies.

A few years ago I spent about £17.00 GBP on a WW2 rules system – small booklet, about 48 pages, then they released an additional booklet for support weapons at the same price, then one for tanks. The latest 40K rules are 3 big hardbacks in a box for roughly the same price as all 3 of them. I'm not into 40K myself, but the rules are hardly much more expensive than many others. Hell, I was tempted by Impetus! And it's a flimsy rulebook for £25.00 GBP, and then the army lists on top of that.

So what's the big deal. If you think it's too expensive, don't buy it. For those who can't live without it, it's their cash. It's a free market that will bear what the buyer can pay. GW, Foundry, whatever else? What's the difference? Geez. Panties in a bunch over something you're not going to do? Really?

Who are GWs target market these days?
It's a serious question, as talking to my fellow 40 something, employed gamer friends, none of us could afford to keep up with the GW 'hobby'!
It's mainly historical for us now. And board games.
Surely 14 year olds don't have that much disposable income, do they..? o_O

"Mama said _____ is the Devil" is a quote from the Waterboy.

"Not in line with reality" ???

"Evil"

"Unethical behavior"

Get a grip, people, this is a company that sells cool toys. And the do it successfully. If they do it wrong, then they will go out of business. Then all the doomsayers who have be crowing for the past 20 years can finally say "I told you so". In the meantime, this is the reality: GW is a successful miniature selling company and a LOT of people enjoy their games, miniatures, and most importantly their IP.

But of course, this is The Miniatures Page, so people who hate GW and/or the game feel the need to seek out a GW forum to post how much they hate them.

Well said, Polecat!

You see the same phenomenon with bands. People follow local bands and when they make it, by signing a contract, the people who followed them say they sold out. What's more reprehensible, are those fans whose own lot in life advances financially, but thinks the bands must play 100 patron venues for a part of the gate to remain "pure".

Maybe they sold out quickly because they printed ten of each.

No they are numbered. There were 900 of each of the Skitarii and Mechanicus limited editions. Also making 10 of each makes no sense. If you actually think about it for more than a few seconds you would realize there would be no point in making 10 of each just so they would sell out quickly. This is a real company in the real world, not Ancient Aliens conspiracy world. Why would they do that….??? Just to fool TMP into thinking 40k is popular?

They were limited to 400 copies and they are all sold out now.

What did P.T. Barnum say about " a Sucker …" ?

Oh and lets add in the 10 or so Army Books/Codexes that they have released since January.

To include a new Space Marines Codex and this Month will have new Dark Angels Codex.

Before they would take years to release a new Codex but now they are cranking them out like nothing.

Not so hard when all they are really doing is cutting & pasting old fluff and adding in lots of pretty pictures of the models that they want you to buy.

So they are putting out new books far faster because they are easy to put together and then sell at a price that is more then what they should cost.

But you see they aren't more than they should cost.

What they should cost is the price at which they can sell them. They can obviously sell them at the price they are charging, so they are selling them at a price they should cost.

Economics: real simple stuff.

"If you don't like it, then don't buy it.
There's no point in whining about it."
yep! even if they appear greedy ~ LOL!

Apparently SOMEBODY is feeling left out because HE can't afford it when GW charges what he considers "more than they should cost". Feh.

I just don't buy the uber-expensive things like that.