"The AK-47 Softens Its Image" Topic

"One of the most recognizable instruments of war is getting a makeover. Kalashnikov Concern, the company behind the ubiquitous AK-47 assault rife, unveiled a new corporate identity at a high-profile event in Moscow yesterday. A more stylized logo for the parent company was revealed, along with a somewhat Orwellian new marketing slogan—"promoting peace."

In the original Russian, the new corporate catchphrase can translate to "weapons of peace," an even more curious construction. The parent company's military weapons unit, dubbed simply Kalashnikov, also got a new logo, one that, according to The Guardian, "looks more like the logo of a supermarket or chemist chain than that of an internationally renowned killing machine."…"
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Amicalement
Armand

Could it be that Kalashnikov Concern has hired someone away from the NRA?

I'm a big fan of the AK. It's not as accurate as my AR but from a grunts point of view, you have to love something that still fires after you dip it in mud.

Agree!

Amicalement
Armand

Yes, it certainly can take a beating, and keep on firing.

Hmmmmm, interesting.

How the hell does one sell 100 million plus copies, and still go bankrupt?

Soviet-style industrial enterprise at its best, I guess, which sadly, many here seem to be embracing……..

Actually what we see here now is more a predator capitalism thing. In soviet times the plants were paid what the state thought they should be getting, but anyway defense industry lived much better than typical industrial enterprises. Now, as the company is privatised, several groups of crooks….errr…businessmen are fighting for the full control of the plant. The start of this fight was the case when an old driver who was taking out old crates out of the plant, found some ak in…Also we have a tendef for a new assault rifle for Ratnik equipment, so Kovrov plant and its owners are of course interested in making kalashnikov plant suffer…..