"Dust moves from FFG to Battlefront" Topic

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BATTLEFRONT MINIATURES TO TAKE OVER DISTRIBUTION OF DUST TACTICS
Posted in May 2nd, 2013
May 2nd, 2013

Dust Studio today announced that Battlefront Miniatures will become its publishing and distribution partner for the Dust Tactics and Dust Warfare miniatures game lines. Fantasy Flight Games, Dust Studio's current publishing partner for those games, will transition sales and marketing activity to Battlefront Miniatures on June 1st, 2013.

"Dust has had a wonderful few years, during which we have seen the game's community grow exponentially," said Dust creator Paolo Parente. "Both Dust Studio and Fantasy Flight Games have evolved
significantly during our relationship, and we now mutually feel that we are both better served by moving in new directions. Christian (CEO of Fantasy Flight Games) and I have known each other for many years, and I can say that this decision is a truly amicable one."

Added John-Paul Brisigotti, CEO of Battlefront Group, "we are very excited by the Dust universe, and although it is a first for us to be distributing a product other than our own, the fit with our business model made this partnership something we could not resist. During the last few years, we have been moving into new avenues to expand the breadth of products the group offers, and we see DUST as another one of these ranges."

"We've been fortunate to distribute Dust Tactics since its debut at GEN CON 2010, and we're very proud of our development work on Dust Warfare," said Christian T. Petersen, CEO of Fantasy Flight Games (FFG). "The last year, however, as FFG experienced phenomenal growth across many of our publishing categories, it became clear that Paolo and the Dust games would be better served by a partner who specializes in the unique business of miniature games. We're confident that Paolo's partner choice in Battlefront Miniatures is a
strong one, and we wish nothing but the best to them, to Paolo, and to the fantastic Dust fan community."

Starting June 1st, Battlefront Miniatures will begin soliciting and distributing all new products for Dust Tactics and Dust Warfare. FFG will ship all of its previously solicited new products prior to that date, and FFG will continue to exclusively sell all current Dust Tactics and Dust Warfare items while its inventories last. While FFG will support the Dust Tactics and Dust Warfare regionals events in May and June 2013, all future marketing and organized play for the games will be handled by Battlefront Miniatures, including the scheduled GEN CON 2013 tournaments.

About Dust Studio:
Dust Studio Limited is a Hong Kong–based company that creates and manufactures the Dust Tactics miniatures line, as well as model kits and scenery together with various books and comic books about the Dust universe. For more information, visit dust-models.com

About Battlefront Miniatures:
Battlefront Miniatures Limited is a New Zealand–based company that created Flames of War, the WWII miniature game. Battlefront publishes the world's premier tabletop gaming magazine Wargames Illustrated, and owns Gale Force Nine, the leading manufacturer of game accessories. For more information, visit Battlefront's website at flamesofwar.com.

About Fantasy Flight Games:
Roseville, Minnesota's Fantasy Flight Games is a publisher of board, card, miniatures, and roleplaying games. Founded in 1995 by Christian T. Petersen, Fantasy Flight Games has published hundreds of successful titles, including licensed products based on A Game of Thrones, The Lord of the Rings, and Star Wars, as well as many original board games such as Twilight Imperium, Arkham Horror, and Descent: Journeys in the Dark. For more information, contact FFG's Anton Torres at atorres@fantasyflightgames.com.

That's an interesting turn of events. The new army lists should be along any day now.

15mm versions?

As best as I can tell, this change actually means very little will actually change. Dust Studios has done all of the game development and model manufacturing (aside from the Dust Warfare rules) from the beginning.

What I hope this means is that the games will get more promotion than they had been getting via FFG.

I'm hopeing for new rules, sense some ***e stole my books last Jan.

Coabeous

"What I hope this means is that the games will get more promotion than they had been getting via FFG."

That's it. FFG has been terrible at promoting new DT/DW releases and their webpage dedicated to Dust is a nightmare. I'm glad they've been 'fired.' FFG never announced new releases on TMP because they're not a supporting vendor. With the switch-over to BF I'm sure this will change. Dust has quite a prolific release schedule.

I'm waiting for the snide comments such as "Doesn't Battlefront already publish a WW2 sci fi game called Flames of War?"

I'm waiting for the snide comments such as "Doesn't Battlefront already publish a WW2 sci fi game called Flames of War?"

With friends like you…

I remember in some interview with Paolo on the Dust Chronicles magazine, that there was some interest in doing a smaller scale line of Dust models.

This might work well if they decide to do a 15mm line through Battlefront.

Also, I hope this means that they will distribute more of the parts that you can only get directly from Dust Models to retailers worldwide.

If they do dust in 15mm, I would be on that like Oprah on a donut

Now we know what the next little sideshow will be for BF once the "latest" Vietnam thing concludes next month!!

Looks like Barbarossa in 2016 now, eh what!!!!

Hmm… no more free shipping from Book Depository then…

Why do people in press releases always sound like they came straight out of Stepford ?

I always wondered why BF never did Flames of Sci Fi.

Doesn't this seem like a slippery slope way into Sci Fi? First you distribute, then you outright acquire the company. Boom, you're a Sci Fi minis company.

Makes sense given the loose connections Dust and FoW have with WWII

Patrick R:

Press Releases have a format that does not lend itself to flowery language. The core idea of a press release is that it gets released to the press so that they can potentially use it as a jumping off point for a story. With that in mind it's really only supposed to convey the most basic info in as few words as possible. I don't believe that it was ever meant as something that was for general consumption, but this seems to be the way that companies now communicate big announcements even though it's not really necessary.

Also, a press release is supposed to be hard for the reporters to 'creatively misunderstand'.

Though that seems to be developing into some kind of 'better idiot' arms race.