"Do you suffer of Excitation-Transfer ?" Topic

Talking about movies, TV series, etc.
"Excitation-transfer theory purports that residual excitation from one stimulus will amplify the excitatory response to another stimulus, though the hedonic valences of the stimuli may differ(Byrant & Miron, 2003). The excitation-transfer process is not limited to a single emotion (cf. Zillmann, 1983, 1996, 1998). For example, when watching a movie, a viewer may be angered by seeing the hero wronged by the villain, but this initial excitation may intensify the viewer's pleasure in witnessing the villain's punishment later. Thus, although the excitation from the original stimulus of seeing the hero wronged was cognitively accessed as anger, the excitation after the second stimulus of seeing the villain punished is cognitively assessed as pleasure, though part of the excitation from the second stimulus is residual from the first.
However, the excitation-transfer process requires the presence of three conditions. One: the second stimulus occurs before the complete decay of residual excitation from the first stimulus(e.g., Tannenbaum & Zillmann, 1975). Two: there is the misattribution of excitation, that is, after exposure to the second stimulus, the individual experiencing the excitation attributes full excitation to the second stimulus. Three: the individual has not reached an excitatory threshold before exposure to the second stimulus…
"Growing concern about the increasingly violent media content in the late 1960s and early 1970s spurred debate over the possible effects of such content on the real-life behavior of media consumers"

Complete theory.
link

Amicalement
Armand

Er … Pass!

Did my Phd on TV violence – the media tends to forget that when it comes to the claim that 'violent films/games' are the cause of society's woes, that people come to those stimulus already primed – with personality traits, attitudes, opinions, experience and motivations. It is often these factors that seek out the fulfilment of needs (watching or playing violent stimuli) rather than such stimulus causing such needs.

My best analogy is if you give 100 people a measurement ruler 98 people will draw a line using it or use it to measure things – 2 people will whack someone with it – such is their predisposition.

And if violent films are so bad in influencing people – how come we dont see mote assaults/incidents in the cinemas/movie theatres?

I know that after seeing Fight Club both my friends (one female) and I were ready to blow some stuff up and punch people. I've left action movies that featured car chases and noticed myself driving more aggressively.
After seeing romantic comedies I sometimes have a swelling of warm fuzzies towards someone or other.
Maybe I'm just easily influenced… or maybe I'm more self-aware than some folks.

Maybe. If you mean can a movie get me interested in gaming a period, yes. Can watching a movie make me angry, yes. Can watching a movie make me go out and kill somebody? It hasn't happened yet. Not even close. So I guess not.

Look… I just want the Coyote to get that Road Runner once…just once…

Actually, organized sports causes violence. Ever hear of a riot after a movie?

TV networks will tell you to advertise on the Superbowl and spend a couple million dollars because that one minute exposure to your product will cause a huge increase in sales.

The same network will tell you that they can show sexual content and violence without any ill effects on society.

So which is it?

Mike "Bunkermeister" Creek
mediatealways.org
bunkermeister.blogspot.com
sgtsays.blogspot.com

Buying things is hardly comparable to sex and violence! We do have consciences and intelligence sufficient to know the difference between a purchase and an act….

Seems that you enter the rank of excitation-transfer Venusboys3.
But you are not alone with that.

Amicalement
Armand

That's between me and my doctor.