Got handed the demo pack last week by my FLGS to read the rules and assemble the troops.
Gah! Soft plastic with glue-required assembly!
The rules look workable. The writing in the demo package is hampered by some dependence on non-existent pictures. The constant reference to a website full of videos that are not yet available is also a problem in the short term.
The need for a specific turn gauge is unfortunate, and these had better be commonly available outside of the starter. Just saying.
The sculpting and painting ranges from acceptable to BLECH.
The description of the starter and booster set structure is confused and, from the point of view of a retailer, possibly scary. The amount of shelf space required is a complete mystery, as is the number of different SKUs that may be required.
As a gateway to R&F "ancients" wargaming, this looks neat. As an attempt to lure the kids away from card games and WoW, I have my doubts.
A further point of doubt: anyone who gateways off of this game will head straight to Warhammer. Is that really what the designers want?